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About Tracy
Herman-Dycus
Experience counts.
Skilled business leader
with cross-functional team management skills that
proactively identifies and leverages opportunities
to improve marketing effectiveness and program
execution.
Accomplished entrepreneur and marketing executive with a
strong portfolio of successes orchestrating the start
up, growth, and optimization of diverse businesses with
online services, traditional marketing strategies and
branding initiatives.
Unique combination of
three critical business attributes: (1) corporate
experience including big business projects (2)
entrepreneurship experience together with assisting
startups (3) high level technical education counting
bachelor level degree in psychology and master level
degree in technology and e-commerce.
PROFESSIONAL EXPERIENCE
T. R. HERMAN &
ASSOCIATES, Bala
Cynwyd, PA, Tampa, FL, Ponte Vedra Beach, FL, Pinehurst,
NC (2001-Present) (Incorporated from 2001-2006)
President / Founder
Primary leadership force
behind this highly successful and profitable
organization identifying clients’ short-term and
long-term marketing strategies involving E-Commerce
platforms, website design, market research and various
advertising campaigns.
Major Contributions:
Coordinated company startup
and growth to network of 3 contracted designers, 2
contracted programmers and 1 contracted writer
surpassing revenue projections by 300% through the
addition of custom software development services in
2002.
Launched an aggressive
reengineering of existing operations for an insurance
client with exceptional results, shifting from a
traditional paper based application process to a
customized online platform operation, allowing staff to
become nearly twice as efficient, while increasing
customer satisfaction and essentially eliminating
processing errors and in turn directly related in 2004
to an increase in Revenue of 23.9%.
Developed software for an
insurance client changing the approval process from an
inefficient system to a web-based process that
restructured distribution channels, expanding from less
than 50 effective independent brokers to nearly 400
professional brokers.
Created proprietary
software for an insurance client to become processing
provider for a partnering insurance company when they
expanded into other states.
Produced proprietary
software for an insurance client changing a government
managed inefficient labor intensive approval process to
an online web application increasing productivity,
efficiency and accuracy.
Presented effective
marketing plans to independent real estate agents
through training and seminars that resulted in
successful branding strategies, website design, and
advertising projects for 30 independent brokers.
Refurbished a retailer’s
website to expand the product line, increase the
usability, and streamline the purchase process to
increase their online sales 12% in the first 3 months of
release.
Captured superior levels of
client satisfaction, retention and referrals by ensuring
continuous provision of highest quality services.
WEICHERT REALTORS®-LAROSE
& COMPANY,
Pinehurst, N.C. (2005-Present)
Broker/REALTOR®
Licensed North Carolina
Real Estate Agent, member of National Association of
REALTORS®
BEYONDMEDIA.COM, INC.,
West Chester, PA (2000-2001, 1 year 3 months)
Project Manager
Spearheaded marketing
projects that facilitated communication between clients
and designers in developing effective long-term
solutions to generate revenue growth and market
presence.
Major Contribution:
Successfully managed and
maintained multi-phased website projects and major print
collaborations with national and international exposure
to include the construction, pharmaceutical, cosmetic,
and television industries.
COMMUNICATIONS TEST
DESIGN, INC. (CTDI),
West Chester, PA (1999-2000, 1 year 7 months)
Project Coordinator –
Systems and Network
Contributed to overall
department management by compiling information and
statistics from various software programs and hardware
systems to improve performance.
Major Contributions:
Effectively communicated
vital information to senior management ensuring
consistent performance of company systems and networks
Instituted and enforced
change control procedures to increase department
awareness, communication between programmers and prevent
ISO violations.
Authored user manuals and
product specifications for quality control
Designed and programmed
help-desk application used by internal support staff
ATX TELECOMMUNICATIONS,
Bala Cynwyd, PA (1997-1999, 2 years 5 months)
Business Analyst /
Project Manager
Built a team of
programmers, analysts and outside vendors resulting in
the profitable development of a local service platform
from conception to market delivery.
Major Contributions:
Presented to the Public
Utility Commission research on the obstacles ATX faced
in launching the resale local product and lobbied for
the certification of ATX to become a Competitive Local
Exchange Carrier (CLEC) which was subsequently granted
in 1997
Led the programming staff
in the creation of an in-house online billing process
reducing expenses to outside vendors and increasing
total annual sales to $150M
Recipient of ATX's annual
Award of Distinction in 1997, never given to employees
with the company less than a year, for the enthusiasm,
dedication, and hard work that aided in the successful
addition of local service to the ATX platform
Received ATX's annual Award
for Excellence in 1998 for innovative work on creating
an in-house billing platform
Career Note:
Professional experience prior to 1997 included
scientific research, laboratory management, and nursing
at Saratoga Hospital, Monell Chemical Senses Center at
the University of Pennsylvania – Details available on
request.
EDUCATION
M.B.A.
in Marketing of Technology and E-Commerce, West Chester
University of Pennsylvania, 2001
B.A.
in Psychology, Skidmore College, 1995
PROFESSIONAL MEMBERSHIPS
AND SERVICE ON COMMITTEES
P.R. Newswire Member –
2001-2005
Jacksonville Chamber of
Commerce Member, 2004-2006
Director on FHBIA’s Board
of Directors, 2003-2005
American Marketing
Association (AMA) Member, 2002-2005
Pinehurst Civic Group -
2006
IMPACT, Philadelphia Young
Professional’s Statewide Conference, Marketing
Committee, 2003
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